Sally Hoglund is being recognized for her extensive public service work. She currently serves as a board member for several charities and organizations in Texas, including the Alzheimer's Association, the Texas Children's Hospital, the American Cancer Society, Family Place Partners, the Arthritis Foundation of North Texas and the Easter Seal Society. She is also a chair of the inaugural Hiett Prize in the Humanities and the Muscular Dystrophy Association, and is the former president of A.W.A.R.E. (Alzheimer's Women's Association for Resources and Education) in Dallas. Hoglund was the recipient of the Pi Beta Phi Community Service Award and has been named a Women's Home Gala Honoree.
Hoglund is also a strong advocate for the University. She is currently co-chair of the advisory board for the Women Philanthropists for KU and a member of the Jayhawk Society, the Chancellor's Club, the Elizabeth Watkins Society, the Williams Educational Fund; and she has served as a steering committee member for the successful KU First Campaign. Hoglund is also a trustee of the Hoglund Foundation, which was named Foundation of the Year in 2005. In September, Hoglund was awarded the Fred Ellsworth Medallion by the Alumni Association for her tireless support of the University.